Digital displays are flat panel screens that rely on different technologies to present multimedia content to an audience.

The Advantages of Digital Display

1. Gain the potential to earn more revenue

The first significant advantage of digital display screens over traditional signage directly relates to your bottom line. Incorporating digital display ads into your in-store experience can have the effect of not only increasing a customer’s average purchase amount but also increasing the likelihood they’ll be a repeat customer.

Digital signage adds a stimulating element to your messaging, creates more aesthetically pleasing content, and allows you to add interactive and timely elements to your marketing. In turn, this creates a dynamic shopping experience that will lead customers to want to return.

2. Impress your customers and earn more business with digital displays

It’s clear digital display advertising is the way of the future. We’ve covered numerous advantages of digital display advertising, including everything from a more aesthetically pleasing shopping experience and reduced perceived wait times to increased brand recognition and more sales, to boot.

3. Increase positive perceptions of your brand with an updated look and feel

Ensuring that your business has a modern look and feel inside and out is a great way to increase positive perceptions of your brand and gain new customers. Humans respond to eye-catching visuals and aesthetically pleasing experiences on both a conscious and subconscious level, so taking special care in arranging your space to show the right information at the right time (and in the right way) is key.

A Digital display monitor can help you do this by leveling up the type of content you can showcase in your business. Adding elements like motion graphics and contextual messaging based on factors such as the season, ongoing promotions, or even the time of day all make for an in-store experience that will delight your customers.

4. Create a more customer-friendly shopping experience

Another advantage of utilizing digital signage to its full potential is the overall improvement it creates for your customers and their shopping experience. Aside from the aesthetic aspects and the ability to easily showcase relevant information, the use of digital display technology can also reduce perceived wait times.

This is especially helpful in service-based businesses like salons, auto shops, medical practices, and professional services where having up-to-date information can ease customer concerns around waiting. They may also just be happy that you’re putting in the effort to update them. No one likes waiting unnecessarily, after all.

5. Make your marketing easier to understand (and remember)

Digital signage and the use of digital display advertising can also increase the retention and recall rates of information by consumers. What this means for your business is increased brand recognition and recall of your business when those same consumers think about the product or service you offer.

This is an excellent example of the “phone number on the fridge” technique of finding ways to get consumers to think of you when they’re seeking a particular product or service. If you believe brand awareness is half the battle when marketing your business, then the use of digital signage means you’re already winning.

6. Increase purchase intent inside and outside your store

At this point, we know using digital signage will help people recall and retain information about your brand better. We also know a more modern delivery of marketing messages will help people think more highly of your brand. What does this mean for your bottom line, though? As it turns out, it could mean a lot.

One of the key advantages of the digital display is increased purchase intent due to the aforementioned lift in brand recognition and recall. But it can also cause people to both spend more and come back for repeat purchases. What’s not to love about that?

7. Reduce overhead costs by eliminating the need for branded materials

While there is an upfront cost to implementing digital signage in the form of hardware (and potentially software) costs, the benefit of increased revenue and the elimination of costs associated with producing marketing materials cannot be overstated.

This not only applies to the monetary cost, but also the time you spend creating, printing, and setting up traditional assets. Once you’ve fully ramped up your digital display strategy, overhead costs are minimal due to the ease of editing and elimination of printed materials.

Times are changing and traditional marketing isn’t what it used to be, so if you’re ready to modernize your marketing, make sure to browse our digital signage display for more guidance. You can also contact one of our expert advisors to schedule a call and discuss your business’s specific needs.